ChiuJingHong.com http://chiujinghong.com WordPress, SEO & Affiliate Marketing Fri, 16 Jan 2015 11:28:27 +0000 en-US hourly 1 http://wordpress.org/?v=4.1 Google Loses Search Market Shares http://chiujinghong.com/google-loses-search-market-shares/ http://chiujinghong.com/google-loses-search-market-shares/#comments Fri, 16 Jan 2015 11:26:43 +0000 http://chiujinghong.com/?p=1441 It’s old news but many news sites are still reporting this. In November 2014, Google lost a portion of its search market shares when Firefox decided to switch its default browser to Yahoo. This minor change brought about a significant shift on Google’s Search market, causing Google’s US market share to plummet from 79.3 percent […]

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It’s old news but many news sites are still reporting this.

In November 2014, Google lost a portion of its search market shares when Firefox decided to switch its default browser to Yahoo. This minor change brought about a significant shift on Google’s Search market, causing Google’s US market share to plummet from 79.3 percent to 75.2 percent.

What’s interesting is that after 2 months, huge news sites like Forbes are still reporting about it in their recent news. Wonder if it’s still news or “olds”. :D

google market share news
Snapshot of News Search Results taken on 16 Jan 2015

 

See http://www.patriotledger.com/article/20150111/BUSINESS/301119985/12335/NEWS

PatriotLedger.com’s tone of report is almost gloating, starting their article by saying “Thanks to a partnership between Mozilla and Yahoo, Google has seen the largest drop in its share of the search market since 2009″. People seems happy about the drop and I can fully understand why. When you are big, there’s always someone against you, whether you like it or not.

On this note, I’m neither sympathizing nor celebrating about this. Being practical, I’ll go with whatever search engine that provides the most accurate results and user experience.

I use Firefox. Even when Firefox switches its default search engine to Yahoo, I still change it back to Google, because by my own experience, Google still provides me with better results. That may change in future, if some other search engines takes over.

My Firefox Settings
My Firefox Settings

 

It’s a natural evolution of technology. Keep up with the market or be replaced. Does anyone remember Friendster? It’s one of the most popular social networking site until Facebook took over.

Back on the issue….

This year, the contract between Google and Apple for using Google search engine as Apple’s Safari web browser will expire. If Apple decides to make a switch, it would continue to shift more market shares to its competitors Bing and Yahoo.

See http://9to5mac.com/2014/11/25/google-search-ios/

Seriously, at this moment, 75.2% is still a very large share in the US market. And Google, by far, is still the most popular search engine globally, having approximately 66.4 percent shares on desktop devices. It’s still a long shot for Bing and Yahoo to catch up with Google, having shares hovering at around 9 – 10 percent for both search engines.

To win the fight against Google on the web search arena is going to be a tough one, at least for now.

 

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Does Google Disavow Really Work? Or is it just BS? http://chiujinghong.com/does-google-disavow-really-work/ http://chiujinghong.com/does-google-disavow-really-work/#comments Fri, 09 Jan 2015 13:32:09 +0000 http://chiujinghong.com/?p=1372 Google Disavow Tool is a tool where you can submit a list of domains and urls linking to your site that you feel may be causing harm to your site’s rankings. Google will then discount those links when assessing the rankings for your website. So if your site rankings have improve significantly after the disavow […]

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Google Disavow Tool is a tool where you can submit a list of domains and urls linking to your site that you feel may be causing harm to your site’s rankings. Google will then discount those links when assessing the rankings for your website. So if your site rankings have improve significantly after the disavow request, it must be the successful effects of the disavow, right…?

But wait a minute…is that really so?

google disavow before and after

Recently, there is a post on Moz.com by Josh Bachynski discussing whether Google disavow is what it said it is or just a whole load of bulls**t. It has sparked quite a conversation (154 comments, last I checked) and even a respond on Search Engine Watch regarding Bachynski statement.

Bachynski published on Moz.com stating that it is inconclusive, based on his research, that the disavow tool recovers sites from Penguin penalties. It is likely due to other factors such as link attrition that may have fueled the recovery. He said:

The disavow file alone does not help you escape from Penguin, maybe in combination with deleting links, I’m not sure. I’m saying the disavow file is, unfortunately, the opiate of the masses. It is a safe myth we believe in because it makes us feel warm and snugly at night. But I’m afraid that, after scientific testing, I cannot prove that that is the case.

According to Search Engine Watch’s post, Marcela De Vivo chipped in and provided some evidence that the combination of link removal as well as a disavow submission would help websites penalized by Google’s Penguin Algorithm to recover.

She asked a very valid question which was also in my mind when I was reviewing Bachynski’s video post.”Is it possible that a site will not have any natural link attrition?” (more on natural link attrition later).

Bachynski built his hypothesis by the following:

Disavow Tool can be concluded to work if the site rankings improved only if NO links were lost during the period the disavow was made and the recovery. (NOTE: There is a lead time between the disavow request to recovery. This can range from several weeks to months, depending on when the next Penguin update is.)

So in other words, Bachynski would not attribute the reason for recovery to Google disavow if he noticed any links lost within the period of time.

links lost
Links Lost – MajesticSEO

 

He studied 12 websites that recovered from Penguin penalty just by disavowing the bad links. However, he was unconvinced as he noted that all 12 websites also had links lost over the period of time.

I feel that this hypothesis is brilliant. However, the key criteria (no lost links) is one that will be difficult to observe. It is highly likely that any website would have some natural link attrition, outside of the site owner’s control. Natural link attribution are caused by many factors such as a website where the link was placed is shut down, link being removed by webmaster of the site where the link is placed, Google deindexing the site where the link is placed, etc. All of these are outside the control of the webmaster whose website is previously receiving those links.

Hence, there is a need to dive deeper to analyze the quality of the links that were lost. Some of these links may be from high trust website which may in turn be passing valuable link juice to the website. Losing many good links from different sites will not help improve keyword rankings, it may negatively impact the site’s rankings instead.

Another factor to consider about lost links are whether the links are nofollow. If the links are nofollow, then it would not affect the rankings of the site even when they are lost. (Remember: Google disavow merely treat links on the domains and urls you’ve submitted as nofollow so that they don’t affect your rankings in future. Likewise, lost links that are nofollow also don’t affect your rankings.)

The hypothesis is logical, but it is very difficult to observe in reality. Most sites, if not all, will have natural link attrition over time. Regardless, it’s still a thought-provoking and controversial argument.

To investigate the subject deeper, I decided to make some observations myself too. Recently, I’ve also notice a rebound on keyword rankings for a penalized website.

But before that, let’s take a quick look at how Google Disavow works….(for the benefits of readers who are unfamiliar) :)

When You Should Use Google Disavow and How it Works

If your website has a manual penalty slapped on it or you’ve received a notice from Google in your Google Webmaster Tools saying that you have “unnatural inbound links”, you know that you need to clean up your site’s link profile by removing any harmful sites linking to you, before you can recover your website.

 

In a manual penalty, this requires you to do a few things:

1. Contact the webmasters of sites which you think are causing harm to remove the backlink to your site. (The webmaster may comply with your request or choose to ignore you. If they decide to ignore you, there’s nothing much you can do. Others may ask for a fee before they remove the backlink.)

2. Keep a record of the backlinks that you were able and unable to remove. Submit a reconsideration request to Google webspam team along with your record.

3. Disavow domains or urls where you could not remove the links.

 

In an algorithmic penalty slapped by Penguin, the process is a lot simpler:

1. Proceed to disavow sites that you think are causing harm to your site. (There’s no need to submit any reconsideration request to the webspam team).

 

That said, since you did not receive any warnings from Google, you have to first make sure that your site is indeed hit by a Penguin penalty.

There are free tools like Panguin Tool that will overlay your Google Analytics data with the Penguin update dates. So if you see a significant drop around the time of update, it is possible that your site is hit by Penguin penalty. I’m oversimplifying here as you also need to investigate your site codes and structure, content for duplicates etc, to make sure that your site is not affected by other issues.

Once you have submitted the Google Disavow file, the next thing and only thing you can do is WAIT. (You can however start to focus on earning relevant editorial links!)

It’s a 2-step process. First, it takes several weeks (according to this post) to have your disavow submission “registered”. Second, after it’s “registered”, you’ll still have to wait till the next Penguin update before you see any effects of your disavow. So if you have disavowed your links just a few days before a Penguin update, sorry friend, you have to wait for the next update.

On that note, it means you should not submit your disavow file on a regular basis because you may end up missing the boat. Each time you submit a new disavow file, it resets the lead time for step 1.

How A Disavowed Site Performed After Penguin 3.0

The website is www.dog-grooming-training.com. It is a site that promotes dog grooming to dog lovers. It belongs to Donald Lee and I’m publishing the site’s stats with his permission.

The site hasn’t been updated with any fresh content since Apr 2013. We redesigned the site in Jan 2014. In Feb 2014, I submitted a disavow request to discount the bad links, after rankings and organic traffic tanked in the aftermath of Penguin 2.0 update. We did not manually remove any links.

disavow
Disavow request submitted on 26 Feb 2014.

 

The site hasn’t been updated since then, so there are minimal changes that could otherwise affect the rankings of the site. In retrospect, the rankings would gradually drop over time since the site has been dormant for some time.

To conclude with sufficient confidence that Google Disavow did really help to recover the site, I would look at a few things:

1. Organic rankings for money keywords before and after the update. When a site is penalized, almost all of its rankings for keywords will drop and the number of keywords that the site is ranking for will also decrease significantly. If the site recovers from a penalty, we should see the rankings and number of rankings increase.

2. Organic traffic to site before and after. As a result of the drop in rankings and the number of keywords ranked, the organic traffic to the site is impacted. When the penalty is lifted, we should see an increase in keyword rankings and traffic.

3. Links lost over the period and the quality of those links. This require more analysis to determine if the links lost are good or bad links. Links lost that are bad links will help the site’s recovery. Good links lost, on the contrary, may reduce the rankings of sites, or at best, not have any effects on the rankings at all.

Organic Rankings and Traffic (Before and After)

Unfortunately, Donald did not set up any third-party keyword ranking software like Micrositemasters.com or Gshiftlabs.com. Google will only keep the keyword rankings for 90 days, not to mention that most of which will be classified as “(not provided)”. So we only had data from 11 Oct 2014 to 7 Jan 2015 from Google. This data will not be sufficient as we would also need to have about 90 days of ranking data prior to 17 Oct 2014 when Penguin 3.0 update was released.

I found a workaround for this using the Top landing pages data in Google Analytics. Since the webpages on the site had not been altered, the keywords that each of the top pages are ranking for would remain more or less the same. Without knowing what the keywords these top pages rank for, we can still have a very good idea of how well they rank for their keywords. There is a direct correlation between the organic traffic and organic rankings. The higher the organic rankings, the higher the organic traffic.

So using this, we can investigate the organic traffic for the top pages and see if there are any increase in traffic before and after the Penguin update.

Here’s the overall organic traffic for all pages

overall organic traffic for top pages

The organic traffic increased from 1,628 (3 months prior to Penguin update) to 2056 (3 months after Penguin update). Remember that the were no changes carried out on the site or any deliberate link building and social sharing during this time.

Here’s a snapshot of the top 5 pages and the accumulative organic traffic 3 months before and after the Penguin update:

top 5 landing pages

You would see that the organic traffic increased after the update, suggesting that the keyword rankings associated with these have also likely increased. I’ve attached the PDF export of the data here so that you can look at the top 50 pages. Most of the pages had seen an increase in organic traffic. (Download here).

Links Lost and Quality of These Links

I use MajesticSEO’s data to investigate the lost links.

Here’s the historic index data for links lost:

historic links lost
Red bars indicate the number of links lost on a particular day. The blue line marks the day Penguin 3.0 is released.

 

I downloaded the data for the links to the website. Given my MajesticSEO’s subscription plan, I could only download 5000 lines of backlink data. However, it should be a sufficient sample to estimate the percentage of good links and bad links lost within the period 26 Feb 14 (date disavowed) to 17 Oct 14 (Penguin 3.0 release).

From the 5000 lines of data, I remove all the links and kept those that were lost between 26 Feb to 17 Oct 14 and that were not nofollow. That leaves a total of 623 lost links from 108 referring (unique) domains.

Then I counted the number of links that had a trust flow of less than 10 (these will be considered as bad links). Here’s a summary of the data in table form:

stats

So the site lost a lot of bad links during that period of time. These links were lost due to natural link attrition.

Summary of Findings

I have hoped that the analysis of this site would provide some solid evidence that the site recovered as a result of the Google Disavow submission. However, since there were a lot of bad links lost during the period, it is hard to conclude whether the site recovered due to bad links lost or Google Disavow.

It would be great if I can have another site that is similar to dog-grooming-training.com, that had not been updated, and had not submitted any Google Disavow. If so, we would be able to compare and see if the site actually did any better after the Penguin update. If a similar site without disavow recovers from penalty, then we could safely conclude that Google Disavow is not necessary for recovery, so long the bad links are removed (either naturally or deliberately).

Till then, I would say that it’s best to do both, remove bad links and submit a disavow request.

To find out the bad links and disavow them is not that difficult. I will show you how to do it in my subsequent tutorials so you don’t need to hire a firm to do it (if you ever need this). :)

I hope I’ve provided some insights about Google Disavow. Now it’s your turn!

What are your views of Google Disavow? Should we use it?

 

 

 

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My 2015 Resolutions http://chiujinghong.com/2015-resolutions/ http://chiujinghong.com/2015-resolutions/#comments Sat, 03 Jan 2015 15:39:39 +0000 http://chiujinghong.com/?p=1315 Wow, it’s been a whopping fast 2014. It feels like 2014 just whizzed past me and I found myself in 2015. Know that feeling? A few people around me said that too! The year 2014 been a wonderful time where I took to travels, for business and pleasure, to a few different countries. Thought I’ll […]

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Wow, it’s been a whopping fast 2014. It feels like 2014 just whizzed past me and I found myself in 2015. Know that feeling? A few people around me said that too!

The year 2014 been a wonderful time where I took to travels, for business and pleasure, to a few different countries. Thought I’ll summarize my key events in 2014 first, before I go on to my 2015 resolutions.

Melbourne and Sydney!

In Sep 2014, I joined Derek Gehl at his Mastermind Group in Melbourne, Australia. That was the first time I met the members face-to-face in the Mastermind Group including Kat Jarman and Mr Smith, just to name a few.

Mastermind Group
Dinner at the end of the Mastermind Group Day 1

 

On the last day of the business trip, since we ended the Mastermind session early (participants had flights to catch), some of us hanged out at an alfresco cafe by the beach. Steve Mcknight (author of Australia’s best selling property book – From 0 To 130 Properties in 3.5 Years) also joined us that day.

Alfresco
Final day at Melbourne with a little alfresco at the cafe with Derek Gehl and Steve Mcknight!

 

Of course, I had to sneak in a 1 week getaway to Sydney and Melbourne before the Mastermind meeting starts. It is my first time in Sydney and Melbourne despite living in a country relatively close to Australia (I live in Singapore).

Sydney
Sydney! Simply awesome.

 

Melbourne from Eureka Tower
Sunset over Melbourne from Eureka Tower

 

This reminds me of my first trip ever to Australia in 2008, when I flew to Darwin on a C130 to participate in a multilateral military exercise Pitch Black ’08. I was still serving in The Republic of Singapore Air Force back then and I went there as a Air Traffic Control Coordinator for the RSAF F16 Fighter Squadron. The boys loved to chase team members down and tape them up. It’s our way of having fun. Well…it’s fun watching people get tied up, but when it’s my turn….

Taped and covered in mud
Back in 2008 in Darwin. Taped and covered in mud. I managed to escape their clutches till the very last day, when they caught me by surprise after the final debrief. Their Commander held me down and room doors were guarded. This was what happened next…

Getaway to Penang

In early Nov 2014, I took my family on a short vacation to Penang, Malaysia. Penang is a very old city and many would have heard of George Town. The place is well-known for its rich history and local food, not to forget wall paintings along the old streets.

Penang Campbell Street
Penang Campbell Street

 

Dim Sum
Penang – Dim Sum

 

Penang Wall Painting
Penang Wall Painting. The cup and the chair is real. So someone painted the boy standing on the chair trying to reach for the cup. Penang artists are quite creative.

 

At Penang’s 175 year old Burmese Temple (Wat Chaiyamangkalaram Temple) lies the reclining Buddha, and there’s a machine in front of the Buddha where you can get your future predicted. To get a divination, you’ll need to pray to the reclining Buddha and ask one (1) question about your future. Then slot a 50 cent coin into the divination machine. The machine will respond with a number. Take a numbered slip corresponding to your given number located next to the machine. As I’m still single, I asked the Buddha about my love life in the near future. And this was the divination I received from the reclining Buddha:

Wat Chaiyamangkalaram Temple Divination
My Divination from the Reclining Buddha at Wat Chaiyamangkalaram Temple Divination

 

Looks like Lady luck is shining on me. But Cupid is not going to be stopping by anytime soon. LOL. The good news is that my luck for other things is good.

Edible Bird Nest Industry Conference 2014

In late Nov 2014, I went on a business trip to attend the Edible Bird Nest Industry Conference 2014 jointly held by the Department of Veterinary Services, Malaysia and University of Putra Malaysia (UPM). My motive was to learn more about the future of this industry and to connect with other industry players in the region.

Bird nest is a very interesting commodity. It is the white gold of Southeast Asia and can be consumed. Yes you heard it right, it’s edible bird nest. The Chinese would be rather familiar with this. Not just any nest from any bird species can be consumed. It is the nest of a particular kind of swiftlet called Aerodramus Fuciphagus. The swiftlet makes the nest using its saliva which is rich in protein and amino acids. The bird nests have been consumed by Asians, in particular the Chinese, for more than a millennium.

SwiftletBirdNests
Swiftlet Bird Nest
Thai Hatyai Switlets Bird Nest Soup
Thai Hatyai Switlet Bird Nest Soup

 

Studies have shown that it has anti-aging properties and some companies have used the bird nest extract in end consumer beauty and nutraceutical products. This is a billion-dollar industry.

At the conference, I met up with well-known online swiftlet blogger Pak Harry, who gave a talk about swiftlet farming. His speech was well-received. It was also nice to meet fellow Singaporeans there. Associate Professor Lim Kah Meng from Singapore also gave his talk about the benefits of bird nest extract.

EBNIC 2014
EBNIC 2014 – Associate Prof Lim Kah Meng (third from left), Pak Harry (third from right) and me (second from right)

The Big Fiesta Trip To Taiwan

Next came my big trip to Taiwan in Dec 2014, a 16 day trip along the western coast of the country. We landed on Taoyuan International Airport (TPE) and took a high speed train from Taoyuan to Kaohsiung. Then for the next 16 days, we traveled across the country northwards, stopping at cities and places of interests. A friend told me that I should blog about my travels and all the details. I’m thinking about it so this may become a reality. It may be worthwhile to write about my travels to help others who are intending to visit the country. I’ll just need to find time and sit down to blog about it when the trip is still fresh in my memory.

Here’s my big trip itinerary:

The Big Trip to Taiwan
The Big Trip to Taiwan

It was a free and easy trip so there’s no tour guide and no rush for time. We took our time to visit each place, and try to avoid hordes of other tourists at the popular destinations as far as possible.

My sister and I tried to take a single jump shot at Alishan Train Station. Look how super uncoordinated it was. We were trying to get a shot with both of our feet up at the highest point, so my sister and I had to jump at the same time while the photographer (my aunt) had to snap a picture using the Samsung Note 4 at that precise moment.

Jump shots at Alishan Train Station
Animated gif created from multiple shots taken with burst shot settings.

 

After the N-th try, we finally got it! I didn’t quite like the photo because my tummy is showing. :D But I would rather take this than to try another N times.

Jump shots at Alishan Train Station
Jump shot at Alishan Train Station, Taiwan

 

I took this photo of a Turkish ice-cream vendor in Danshui, Taiwan. He looks a lot like Sylvester Stallone, don’t you think?

Icecream man looked like Sylvester Stallone
Ice-cream man in Danshui looked like Sylvester Stallone.

 

Someone came by to buy icecream. If you had bought Turkish ice-cream before, you would know that the ice-cream man is going to give you a hard time before handing over the ice-cream. The pedestrian passing by stopped to look out of curiosity. Soon there was a crowd. Our Stallone decided to entertain the crowd.

 

I was pretending to be exiting the train station on one of the wall paintings at Pier 2, Kaohsiung.

Pier 2
Wall Painting at Pier 2, Kaohsiung

 

Sunset at Gaomei Wetlands
Sunset at Gaomei Wetlands, near TaiChung, Taiwan

If you are in Taiwan, you definitely need to visit the night markets. There are many night markets throughout Taiwan, big and small. Each major city would have at least 1 night market that you can visit. It’s always packed with people.

Night Market in Taiwan
One of the night markets in Taiwan

2014 had been fun! It passed too quickly, but I’m glad I’ve captured many beautiful memories of it. Now for some serious work in 2015…

My New Year Resolutions in 2015

My goals till the end of 2015 are:

  • Lose weight – drop my weight from current 83KG (183 pounds) to a nice 70 KG (154 pounds)
  • Travel to East Europe
  • Bring value to my readers on this website

1. Losing Weight

Weighing machine

When I ceased my service with the military back in 2011, my weight was hovering around 75 KG (165 pounds). I am happy that I could live my life the way I wanted and work from home. But the side effects of it are the constant sitting in front of the computer and the lack of exercise. My weight just increased gradually in the next 3 years hitting a new level at 80KG (176 pounds). The Taiwan trip added another 3 KG to my weight, so now I’m at the 83KG mark. My tummy is just getting bigger, my sister says I looked as if I’m 5 months pregnant! It rings a bell in my head and I know I needed to do something to lose weight.

A lot of people have tried to lose weight, most people failed and some succeeded. I don’t know yet if I would be able to make it back to 70KG. But it is in my year’s resolution to get there.

I have signed up for a program to lose weight and have seen many successful cases of people who have tried the program. Who knows if it is another gimmick, but I’m going to take the plunge. This is my commitment for the new year.

I’m not going to reveal the program just yet, and I’ve got 3 months to test it. And if it does help, I will post another blog on it “My Quest to Losing Weight” or something.

2. Travel to East Europe

It’s been a few years since my co-worker asked me if I would like to join the group for traveling. They are planning to visit Eastern Europe in mid-2015 and I’m planning to join them. The itinerary is not fixed yet but we will most likely be visiting Hungary, Czech and Slovakia. If time allows, we may also go to Vienna, Austria.

czech slovakia hungary austria

This time when I travel, I’ll like to keep a running online record of the places we went, with photos and maybe videos. It depends on how well connected we will be while traveling. I’m dreaming up a way so that I could, perhaps update our trip live on the blog as we go. That way, I don’t have to be spending the nights during our travel to write the blog or spend days creating the content when I get home. I’ve found myself never writing about the trips I’ve gone to once I’m back home, except for some reviews of the hotels and hostels I’ve stayed in as well as a few places of interests on TripAdvisor.

For me to truly blog about the places I am going to visit, I have to do it real time. So I need to set up a system such that whenever I snap some photos, record a video, it gets posted on a WordPress website, with a few captions and description about the photo and video. Then, if I think of something I want to say, I can blog about it on-the-go. At the end of the day, I would have created the posts on my travel blog effortlessly. A final quick touch up at night would suffice. In this way, I won’t have to think about writing the travel blog when I am back. (A great time saver!)

The system also need to be simple and allow me to work offline when I am at places without good Internet connection. When I’m back online, at the hotel or somewhere with better Internet connection, it’ll automatically upload the photos and videos to the blog.

I’m going to do some research on the tools out there that I can put together. So this is my second resolution: To be a LIVE blogger to blog about my travels on-the-go when I am traveling in East Europe this year.

3. Bring value to my readers on this website

Alright, this is the huge resolution, one that will influence this website and the readers here. So I need to be very precise in saying about what’s upcoming for this site.

Topics Covered in 2015

I haven’t been doing much on this website in 2014. Much of my time was spent building and nurturing a virtual team on Odesk.com to manage content and marketing on my clients’ websites. The virtual team now comprise of 14 people, including myself. I’m the leader for the team and there’s 3 other team managers within the team who help me oversee day-to-day tasks in 3 areas – Content creation, Content publishing and Content marketing. Today, they helped me to manage content on 90 websites collectively for all my clients.

A. Topics on Outsourcing

create a virtual teamI’ve spent considerable amount of time learning how to avoid hiring the wrong people and how to overcome challenges of keeping the right people in the team. So I’ve learnt quite a bit on how to find the right people to be in your virtual team, how to train them and how to manage a team virtually when none of the team members ever met face-to-face! Some of the team members have worked with me for more than a year. It’s quite a feat, considering that most teams turnaround in less than 6 months.

In 2015, I’m going to share my experiences on outsourcing work to a virtual team online. I hope this will benefit entrepreneurs and small-medium enterprises, who can take this knowledge and create virtual teams of their own. A virtual team, when trained and managed well, can run seamlessly later on with little effort of the outsourcer (that’s you) and it is a lot more flexible to run a virtual team than an office. There are less overheads and because it is a virtual team, you can quickly add or replace someone in your team whenever you find something is lacking.

B. Topics on Search Engine Optimization

seo1And not just on outsourcing, I’ve also spent A LOT of time on Search Engine Optimization (SEO). Won’t call myself a guru yet; these titles should go to Rand Fishkin of Moz.com, Barry Schwartz of SERoundTable.com, Danny Sullivan of SearchEngineLand.com and many others who have contributed tremendously in the SEO community.

Of course, not to forget Matt Cutts, the chief webpam team at Google.com. I watch his Google Webmaster videos on Youtube. It’s not so much about learning what to do from Matt, it’s more about learning what to avoid doing for SEO, and he’s really been a great help at that.

C. Topics on Setting Up Your First Site Using WordPress

wordpress-graphicWhen I started learning about Internet marketing back in late 2011, my initial focus was on learning how to create a website using WordPress. It’s a skill anyone with basic computer knowledge can learn. If you think that creating a website is difficult and should be left to developers or web companies to create one for you, then you are wrong. I used to think like you but once I learn about WordPress, it’s like striking lottery. Now I don’t have to take out few thousand dollars to get someone to create my sites.

So one of the focus area in 2015 that I would like to do is to share with people who would like to set up their first website how to set up one. In 2013, I had done a 4 part series on creating websites using WordPress, it needs some revamp now so I’ll be working on that.

In summary, my focus topics that I’ll be sharing on my blog are as follows:

  • Outsourcing (So that Internet marketers who are overworked can find relief through outsourcing effectively)
  • SEO (My motive is to engage the SEO community more frequently and discuss strategies with the community)
  • WordPress (So that people who wish to set up their first website can find value in those tutorials)

Publishing Frequency

I’m going to publish at least 1-2 posts per week and 1 news feed each week.

The posts would be in the form of :

  • Tutorials and guides on learning about something related to the topics above,
  • Reviews of software products or services I’ve use that would solve internet marketers’ problem more efficiently/effectively
  • Answers to common problems faced by Internet marketers with step-by-step guides on how to solve them.

A news feed would be a summary of the key recent news that happened in the week, released every Friday.

Value Proposition

I’ve seen so much thin content on the web. Whenever we search for solution to a common problem, most of the webpages are just regurgitation of each other. I’m rather frustrated at times as well (when I’m looking for an answer myself) that the content is very thin and assume you have the technical background on how to resolve the issue. Most of these solutions only offer the “what”, but few really delve into the “how”, which is what we need. I remembered once spending one and a half day trying to find the solution as to why I was unable to link my site to Google Webmaster Tools. It was a simple fix but yet there was no simple answer when I searched for it.

grab hair
No more hair grabbing experience!

I intend to publish the workable solutions that I have painstakingly learn and put them together so that anyone with the same issues can find the fix and fix the problem quickly. Hence, my guides have to contain step-by-step instructions, with video if it helps, to show people how they can resolve the issue once and for all after watching the video or guide. It has to be simple enough so that someone without technical or programming background can easily understand and execute.

This is my value proposition on the website.

Earnings and Website stats

I’m also inspired by Matthew Woodward. Internet entrepreneurs are usually hush-hush about their income and what goes on within their website. Matthew publishes his income every month and his website’s analytics data. No wonder that he is now a very successful internet marketer!

I’m not sure if I’m ready to publish my earnings yet, just like Matthew, maybe I will on a later date. This website has not been monetized since the start of its creation. I’m going to use this website as a test and once I get the earnings going, I’ll decide again if I want to release it.

So here’s my 2015 resolutions. What’s yours? :)

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Cultural Difference Affects Your Website Conversion http://chiujinghong.com/cultural-difference-affects-website-conversion/ http://chiujinghong.com/cultural-difference-affects-website-conversion/#comments Fri, 29 Aug 2014 02:17:42 +0000 http://chiujinghong.com/?p=1265 Yoast wrote an interesting post about the cultural differences affecting conversions on a website in different regions of the world. While the US readily accepts fun and comical images and converts better with individuals appearing on images, places in China and Japan gravitates to images that are more business-like and have groups of people in […]

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Yoast wrote an interesting post about the cultural differences affecting conversions on a website in different regions of the world. While the US readily accepts fun and comical images and converts better with individuals appearing on images, places in China and Japan gravitates to images that are more business-like and have groups of people in them. That is indeed a very interesting find.

If you are in your local market and paying for ads on Facebook, it is definitely worth testing out your image (fun vs business-like) and/or featuring a person vs featuring a group of people. Track your conversions and see which one works better!

https://yoast.com/cultural-differences-websites/?utm_source=newsletter-28-august&utm_medium=newsletter&utm_campaign=newsletter-28-august

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Google Updates PageRank on 6th Dec http://chiujinghong.com/google-updates-pagerank-6th-dec/ http://chiujinghong.com/google-updates-pagerank-6th-dec/#comments Tue, 10 Dec 2013 02:29:08 +0000 http://chiujinghong.com/?p=1156 If you haven’t notice, Google had recently updated their Toolbar PageRank. How This Works? Google has an internal database for the PageRank of websites. However, this data is not provided realtime and visible to the public. What Google does is that they would usually update the toolbar PageRank every 3 months or so; therefore on every […]

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If you haven’t notice, Google had recently updated their Toolbar PageRank.

How This Works?

Google has an internal database for the PageRank of websites. However, this data is not provided realtime and visible to the public. What Google does is that they would usually update the toolbar PageRank every 3 months or so; therefore on every of such update, you will get to see for the first time the latest PageRank of your site.

The last toolbar PageRank update was done in Feb 2013, if by their usual practice of a 3-monthly update, this has been long overdue. Google surprised webmasters on 6th Dec when they pushed out an update, especially when Matt Cutts had announced that there won’t be an update in 2013. Apparently, the team at Google had been fixing a different backend service and did an update along the way.

GoogleHow This Affects Us?

In a way, the update does not change anything. It was a mere update on the Toolbar PageRank so that it reflects the latest PageRank of your website as of 6 Dec. (Recall that the PageRank is internal and updated frequently within Google, they just didn’t tell you as often what the change was. So it wouldn’t make any difference in terms of your rankings with this update because any changes would have been made when your PageRank changed unbeknownst to you.)

However, it’s always fun to check out all my sites and see what Google thinks about the website. The PageRank measures the authority of a website. A higher score relates to higher authority in Google’s opinion. So if you have been doing some serious work on your site, it’s a simple way to check out if what you’ve done resonates with Google’s policies (although this method is overly-simplified).

Shall We Go Crazy About Pushing Our PageRank For Rankings?

Yes and No. PageRank is only one of the 200 ranking factors that Google uses to rank a webpage. Hence, while a higher PageRank helps with your rankings, I wouldn’t spend all my efforts just monitoring and pushing my PageRank up. There are also other very important metrics such as the quality of your backlinks, content, user experience etc.

 

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Royalty-Free ≠ Free Images in Stock Photos http://chiujinghong.com/royalty-free-vs-free-images/ http://chiujinghong.com/royalty-free-vs-free-images/#comments Wed, 27 Nov 2013 07:15:20 +0000 http://chiujinghong.com/?p=1134 I’m been getting a lot lately from freelancers asking me if they could download and use images from Royalty-free stock photo sites like Corbisimages.com. Well, the answer is NO. It is confusing for many, especially first-timers, looking online for images to use on their sites or presentations. The problem is the word “royalty-free” suggests that […]

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I’m been getting a lot lately from freelancers asking me if they could download and use images from Royalty-free stock photo sites like Corbisimages.com.

Well, the answer is NO.

It is confusing for many, especially first-timers, looking online for images to use on their sites or presentations. The problem is the word “royalty-free” suggests that no royalty fees need to be paid to the owner in order to use their work. Hence, it must be free. On the contrary, when it comes to images, this is something quite different.

And I quote Wikipedia on royalty-free images:

“In photography and the illustration industry, it refers to a copyright license where the user has the right to use the picture without many restrictions based on one-time payment to the licensor. The user can therefore use the image in several projects without having to purchase any additional licenses. RF licenses can not be given on an exclusive basis.”

So royalty-free image are not really free images. You would need to purchase a one-time license from the liscensor (i.e. the stock photo website offering the image) in order for you to legally use the image on your website. In other words, you need to pay to use royalty-free images.

Some Free Image Websites

While there are aplenty of stock photo sites, only a few truly offer free images with no restriction.

First there are royalty-free image sites (paid), which we’ve talked about above.

Dreamstime terms of use
Click to enlarge

Next, there are sites such as flickr.com and dreamstime.com that allows you to use their images provided that you give a photo credit / author attribution under the creative commons attribution license or in their own terms.

It is great in a way because you don’t have to pay for these images, and you can modify and use them on the sites as you wish, so long you make sure that you comply with the terms (which you should check on their site) and attribute back to them.

 

Lastly, the truly free image repositories. The below are my favorites.

 

Pixabay.com

 

pixabay

You can download all their images and use them for personal or commercial purposes, without the need to ask for permission or attribute the image back to them. Particularly useful when you direct your freelancer to use images on this site for your projects, knowing that you won’t get into any trouble later on.

 

FreeRangeStock.com

 

freerangestock

Another website where you can download images for free. Although they suggest that you attribute the photos downloaded from their sites, it is not compulsory.

 

EveryStockPhoto.com

 

everystockphoto.com

This website is nifty and works like a search engine. It searches and collates images from up to 11 sources based on your search query. You can use the advance search filter to remove images that requires attribution. I did a simple video to show my freelance how she could do it. I’ll share it with you here. :)

 

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Optimizing Long Tail Keyword In The Face Of Penguin http://chiujinghong.com/optimizing-long-tail-keyword/ http://chiujinghong.com/optimizing-long-tail-keyword/#comments Fri, 15 Nov 2013 10:13:43 +0000 http://chiujinghong.com/?p=1108 When you have a page optimized for a long tail keyword, naturally, Google will also rank the page for the shorter version for it. For example, a page optimized for “iPhone 5 accessories”, it will also rank for “iPhone 5″. Now here’s where it gets a little confusing sometimes, because you will need to exercise […]

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When you have a page optimized for a long tail keyword, naturally, Google will also rank the page for the shorter version for it. For example, a page optimized for “iPhone 5 accessories”, it will also rank for “iPhone 5″. Now here’s where it gets a little confusing sometimes, because you will need to exercise some judgment. :)

The general rule of thumb is that you never want to optimize 2 separate pages for the same keyword and/or a long tail version of it when they really talk about the same thing. 

Let’s use 2 examples below to illustrate this:

Case 1: “iPhone 5 accessories” and “iPhone 5″ (former is long tail of latter keyword)

Case 2: “how to train a dog” and “train a dog” (former is long tail of latter keyword)

Case 1

If you look at Case 1 closely, the former keyword relates closely to the topic about accessories and the latter about phone.

So essentially, you can write 2 very different articles for both keywords. In the former, you describe about the accessories. The latter, you talk about the mobile phone. In this case, I would go ahead and write another article about “iPhone 5” and try to rank for it. Both keywords have very different search intent for someone typing in those search terms.

 

Don’t be surprised though that Google ranks both pages for the keyword “iPhone 5″ when you check your Google Webmaster Tools. That’s normal.

This is the part we need to help Google, to some extent, figure out which webpage is best for which search term. On the iPhone 5 accessories article, have a hyperlink to the iPhone 5 webpage using the exact anchor text “iPhone 5″ or something like “iPhone 5 features”.

Vice versa, on the iPhone 5 page, you want to have your article somewhere that briefly mentions iPhone 5 accessories, and then have that as anchor text and hyperlink it to your iPhone 5 accessories article.

Case 2

For case 2, both keywords mean quite the same thing. In these cases, you would want to make sure you optimize both keywords in the SAME article. It’s easy in this example here because when you include “how to train a dog” in the url, meta, sub-headings, image alt tags and article, you are naturally optimizing for “train a dog”. Of course, I’ll also use “train a dog” and omit “how to” in some sentences so it reads well. Google will rank this page for both keywords.

In case 2, if we were to write 2 articles for each keyword in the example, which essentially talks about the same stuff but worded differently entirely, it confuses Google. Google now has to decide which article has to rank better for the search term “train a dog”. Users who found both versions on your website also have to decide which one is the most updated copy.

From an SEO standpoint, you are also halving your link juice since someone would link to only either one of the articles. if you find yourself in this situation, it’s best to combine both articles, optimize the combined article for both keywords (the article must still read natural and makes sense). Do a 301 redirection from the old article to the newly combined article.

 

But what about if you write an article optimized for the keyword “iPhone accessories”? Would you be also ranked for “iPhone 5 accessories”?

iphone puzzleIf your article is optimized for iPhone accessories and nowhere in the article, meta or URL contains the keyword “iPhone 5 accessories”, it is quite unlikely that the page will also rank for “iPhone 5 accessories”.

There are exceptions though in cases when Google considers 2 words synonymous. (i.e. internet marketing and online marketing). In this case, “internet” and “online” are synonymous. Of course, there are other ranking factors that will also play a part in ranking a page optimized for “online marketing” to rank well for the search term “Internet Marketing”.

Ultimately, when optimizing for long tail keywords, you want to first think about whether you already have an existing shorter keyword article that has already covered what you are going to write about. While fresh content on website is great, generating multiple pages discussing the same subject over and over again can lower user experience on your site.

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The Zeigarnik Effect and How To Do Many Things At Once http://chiujinghong.com/the-zeigarnik-effect-and-how-to-do-many-things-at-once/ http://chiujinghong.com/the-zeigarnik-effect-and-how-to-do-many-things-at-once/#comments Thu, 07 Nov 2013 06:11:49 +0000 http://chiujinghong.com/?p=1095 I was reading a book “The Art of Thinking Clearly” (Rolf Dobelli) and came across a topic that sparked my interest. According to research, and named after the Soviet psychologist Bluma Zeigarnik who discovered it, the Zeigarnik Effect states that humans tend to remember outstanding tasks better than completed tasks. It works the same way […]

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I was reading a book “The Art of Thinking Clearly” (Rolf Dobelli) and came across a topic that sparked my interest.

According to research, and named after the Soviet psychologist Bluma Zeigarnik who discovered it, the Zeigarnik Effect states that humans tend to remember outstanding tasks better than completed tasks. It works the same way for remembering facts as well. And that once we complete the task, or no longer have the need for the facts, we check it off from our mental list and then they are erased from our memory.

How many of us had this experience that the history facts (replace history with the subject you hated in school)  that took days to memorize were quickly erased from our minds once the exams were over? I bet your kid (if you have one) drives you mad once in a while when he forgets to clean his room after getting the ice-cream. So remember…reward your kid only after the efforts were made. :D

But Zeigarnik found anomalies in her test subjects. While a majority of people succumb to the Zeigarnik Effect, she discovered that some people managed to keep a clear head while juggling with multiple projects at the same time.

ConfusingEver had the experience that you could only remember X number of tasks in your head and any more sudden injects start to make your head spins?

You then wished that you could complete a few tasks, so you can clear some space in your mind for new tasks. Until then, every new task is supposed to be on hold. Am I right? :D

Coming back about why some people keep a clear head amidst a number of tasks….

This was finally explained by a later group of researchers, Baumeister and his team at Florida State University. In their research, they set up a test where they divided a group of students who were going to be taking an exam at the end of the semester.

In the first group, the team asked the students to focus on a party that’s going happen within the current semester. In the second group, the students were told to focus only on the exams. And in the last group, the students were told to focus on the exam as well as a study plan for the exam.

Later, the researchers presented a few letters such as “pa-” and asked students to complete the word under time pressure. Some students came back with “party”, some came back with the word “panic” or “Paris”. This is a simple psychological test to find out what’s going in their minds. The consolidated results for Group 1 showed that the group were relaxed in their state of mind. Group 2 were anxious about the upcoming exams.

The results for Group 3 were very interesting. Although this group were also told to focus on their exams, the test showed that their minds were clear and free from worry. Later repeated similar tests yielded the same results.

It led the researchers to draw an interesting conclusion that humans can remain clear-headed when they have a good plan of actions for all their tasks at hand. In other words, Zeigarnik believed that it is necessary to complete the task at hand before you can erase it from memory, however, this is not necessary. All you need is a good plan of actions to take the gnawing task off your mind.

All along, even now that I’ve learnt about the Zeigarnik Effect, I amazed at my mentor’s ability to juggle so many things at once and yet don’t feel overwhelmed with stuffs. I asked him once how he did it and he said that was because whenever he felt that way, he’ll start to draw mind maps and then everything will become clear. He uses Mindmeister for his mind map (http://www.mindmeister.com) and that’s his secret. Shhh! :Þ

So there you go…If you want to do more stuff…you know what to do now!

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How To Setup Email Account For My Domain http://chiujinghong.com/how-to-setup-email-account-for-my-domain/ http://chiujinghong.com/how-to-setup-email-account-for-my-domain/#comments Thu, 07 Feb 2013 06:05:54 +0000 http://chiujinghong.com/?p=1068 If you own a website, it’s best to use an email that contains your domain name. This not only makes it look more professional during your correspondences with your clients or visitors on your website, it also lends credibility as people are assured you are from where you claim to be from. You can still […]

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If you own a website, it’s best to use an email that contains your domain name. This not only makes it look more professional during your correspondences with your clients or visitors on your website, it also lends credibility as people are assured you are from where you claim to be from.

You Got MailYou can still use Gmail or other free emails if you want, but it just doesn’t cut it, especially if you are running a business on your website.

In the video below, I am going to show you how to setup an email account for your domain. This is actually a very simple process. 

I use HostGator and HostGator uses cPanel. If you have a different web hosting account which uses cPanel, then the setup should be the same.

For other web host control panels such as vDeck, you should look for an icon that is for email account creation. It should be prominent quite on your control panel.

Video on How To Setup Email Account For Your Domain


Here’s a quick summary on how to setup an email account for your domain:

1. Log in to your webhost control panel. The login URL should be given to you. If your web hosting company uses cPanel, you can also try to access the login page on http://yourdomain.com/cpanel.

2. Locate the “Email Account” icon within the Dashboard of your control panel.

3. Enter an email name you would like to create and then the password

4. Click on “Create Email Account” button.

That’s all you need to do to create your own email address with your domain name!

Setting up Your Email On Your Mobile

Now, there’s one more thing I’ll like to share with you.

If you are like me who is constantly on the go, it can be quite a hassle to frequently check your emails on your computer.

If you have a data plan on your mobile (that is, if you can surf on your Mobile), then you can setup your mobile to fetch emails for you. This saves time and you don’t need to be sitting in front of your computer waiting for any urgent emails.

I’m not going to put the steps here. Someone else has done the job pretty well and I find their instructions quite easy to understand.

Here are the links:

To find out what your incoming and outgoing servers are, refer to your web host control panel, if they are not there, check your sign up email as some web hosting companies will email them to you for your convenience. As a last resort if you still can’t find them, google for it or send an email to your web hosting company.

Hope you’ve learned something.;)

Feel free to share your comments below. And don’t forget to spread the love using the social buttons below.
Photo credit: Social BIz Solutions / Foter / Creative Commons Attribution 2.0 Generic (CC BY 2.0)

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Web Hosting Hub Review http://chiujinghong.com/web-hosting-hub-review/ http://chiujinghong.com/web-hosting-hub-review/#comments Sun, 03 Feb 2013 07:27:02 +0000 http://chiujinghong.com/?p=975   I’ve already given you a clear introduction, features and pricing of Web Hosting Hub in my previous post, however here I will detail some of the key points of the service, as well as a more in depth look at both the good and bad this company has to offer for the aspiring entrepreneur […]

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I’ve already given you a clear introduction, features and pricing of Web Hosting Hub in my previous post, however here I will detail some of the key points of the service, as well as a more in depth look at both the good and bad this company has to offer for the aspiring entrepreneur in the Web Hosting Hub review below.

webhostinghub| web hosting hub review

The Good…

And there is a lot of good.

The web hosting business has become extremely competitive, so any company still left standing is almost guaranteed to be top notch.

Web Hosting Hub is no exception. 

Web Hosting Hub makes its money on blogging sites. It is their specialty, and their full package gives the aspiring flogger everything they could hope for or want. You are able to have a fully functioning and robust blog up in under 10 minutes, which is quite a feat.

Facilitating this process to make it smoother is the cPanel control panel. It is the industry norm at this point and is the panel of choice for almost all web hosting sites, a few of its competitors such as FatCow and iPage still do not.

The bonus of cPanel is the plethora of documentation that can be found on the web, allowing you easy flexibility and a shallow learning curve for the aspiring entrepreneur or blogger.

The WordPress manual is written under the assumption that you are using cPanel, and if you are looking to monetize your site you’ll spend a lot of time dealing with WordPress.

Web Hosting Hub also has 24/7 U.S. tech support. 

They also offer contact, an excellent email marketing tool to help get your site or product out there and e-online data, one of the better credit card payment processes. Excellent if you are looking to set up an online vendor… 

One key thing we don’t see with other web hosting sites is the no down time website transfer.

Web Hosting Hub accomplishes this by giving its customers access to a temporary URL that they can upload web files, create email accounts and make sure everything is operational and working correctly before the domain name is transferred.

A god send for webmasters with high traffic or online vendor sites that don’t want, or cannot have, a hiccup in their services.

Now For The Bad…

Also the surprising for those who don’t comb through their Terms of Access.

The 90 day money back guarantee is just for the base features. Any extras you opt for while not be refunded, you’ll lose the money you spend on those.

Web Hosting Hub also offers only Linux hosting on its shared servers, and doesn’t offer dedicated hosting service. While this may seem minor, if the proper resources are not allocated correctly it will cause issues not just for that one person, but for all accounts on that server.

While its not usually a problem it is something to be aware of, especially for existing webmasters with large sites and multiple domains and accounts.

Web Hosting Hub Review Conclusion…

In conclusion, while Web Hosting Hub has far more pros than cons, it might come up short for serious web masters or entrepreneurs that know they are going to be scaling up their businesses. For most bloggers or small online vendors however, it is a great hosting services at just the right prices.

Hope you’ve found the review useful. If you like, please share this review with your friends using the social buttons below.

Also, if you are a Web Hosting Hub user, feel free to rate this web hosting service at the reviews section below.

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