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Category Archives: Entrepreneurship

The Zeigarnik Effect and How To Do Many Things At Once

The Zeigarnik Effect and How To Do Many Things At Once

I was reading a book “The Art of Thinking Clearly” (Rolf Dobelli) and came across a topic that sparked my interest. According to research, and named after the Soviet psychologist Bluma Zeigarnik who discovered it, the Zeigarnik Effect states that humans tend to remember outstanding tasks better than completed tasks. It works the same way… Continue Reading

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